Tips for Longer Lasting Makeup
You take that last look before walking out the door, and you look like a superstar! Then a few hours later catch a glimpse of yourself as you pass by a mirror, and you’re now wondering where’d all your makeup go?
One of the common questions makeup artists get is “How do you get makeup to last so long?” So I wanted to share a few techniques I used to create this long-lasting look here for my client - a talented yoga instructor, who’s makeup had to hold up to heat of camera lights and many rounds of sun salutations.
Prep Your Skin: Great makeup begins with great skin. Exfoliating the face lightly beforehand will help get rid of any flakey patches that may cause makeup to disappear later in the day. Use a gentle exfoliator as part of your cleansing routine. You can also use an exfoliating wipe or put a little micellar water on an exfoliating cotton pad.
Prime Face & Eyes: Using a primer is a great way to help makeup last all day by giving your makeup something to stick to. You can also choose a primer that helps with your different needs whether you're looking for luminous glow or matte finish. One of my favourite primers right now is from @milkmakeup Hydro Grip Primer. Play around until you find one that works for you.
Choose quality products. Sometimes lesser quality makeup doesn’t have the staying power of better quality brands. Long-wearing foundation formulas, for example, would be beneficial at this time especially if you’re someone that is wearing their face mask all day. On my client here, I used Face Atelier Ultra Foundation which is self-setting, long-wearing, and has a primer already built in. Applying foundation in thin layers versus one huge sweep is best to achieve a more natural effect. Build until you get the coverage you desire.
Set with powder. Once your foundation and concealer are applied, take a small amount of loose powder and dust lightly on top of your foundation, focusing on the areas of the face where you tend to become shiny. Be careful not to sweep too hard, as this will disturb the makeup you just spent time building. Have a few blotting papers on hand for touch ups throughout the day rather than re-applying more powder if you fear a cakey mess. On set, I have Make Up Forever Ultra HD Microfinishing Translucent Powder and blotting papers from Quo Beauty.
Finish your look with a setting spray. Setting sprays can seal in your make for a natural look that lasts all day, as well as you can use sprays to refresh your makeup throughout the day. Here I used Face Atelier Ultra Matte Spray to keep this beauty’s shine at bay throughout her video shoot. Setting sprays are very popular right now and you can find multiple brands and formulas that offer mattifying, hydrating or illuminating finishes.
Stay hydrated and don’t touch your face. I’ll be the first to admit - I’m guilty of not doing either. But, your skin can’t tell the difference between makeup or moisture, so if it’s dehydrated, it will absorb whatever you put on it, which can cause your coverage to fade quickly. And the more you touch your face, the more your makeup will come off.